Open the platform, connect your analytics and search console accounts, and import or discover your keyword list. Create a project, map core queries to the right URLs, and set a watchlist for the pages that matter most. The dashboard highlights wins and losses, then a weekly crawl reviews your site against live results to surface missed intents, coverage gaps, and pages that could capture additional queries with minor adjustments. From there, turn suggestions into tasks so nothing gets lost between strategy and execution.
Plan your next content sprint by dropping a seed topic into the SERP explorer. Inspect page types that win, the elements that appear (people-also-ask, featured snippets, videos), and what competitors emphasize. Run the topic and entity miner to extract related concepts, questions, and supporting data you should cover. Build clusters in a few clicks, assign owners, and generate an outline that aligns with searcher intent. Avoid duplicate targeting by locking a primary query to a single URL—if a new draft overlaps, you’ll get a prompt to consolidate or retarget so one page clearly owns the theme.
Improve click rate without chasing new positions by testing headlines and descriptions. Use the live preview to see how your snippet looks on desktop and mobile, draft a few variants, and schedule a time-based A/B test. The system measures uplift at a fixed rank so you know whether the copy—not the position—drove results. Push the winner, then iterate on intros, subheadings, and FAQs to lift engagement. Tie all of this to outcomes by tracking conversions and revenue per page and per query. Strengthen internal linking with automated suggestions that surface orphaned content, ideal anchors, and pages that can pass authority to underperforming targets.
Keep momentum with ongoing monitoring and collaboration. Track positions by device and location, set alerts for big swings, and watch for new semantically related queries you can capture with existing pages. Export task lists to your project manager, add notes on changes, and share read-only dashboards with teammates or clients. Routine audits flag technical hurdles (thin content, duplicates, missing metadata), while competitor gap reports show where rivals gained ground so you can respond quickly. Repeat the cycle each week: review insights, test improvements, publish, and measure.
Starter
$49.00 per month
Optimize 10 articles for better rankings
Explore 100s of keyword ideas
Spy on your competitors rankings
Track unlimited keywords
Business
$99.00 per month
Optimize 30 content pieces a month
Get 4x the keyword data
Track up to 10 sites' performance
Crawl 10,000 pages per site
Agency
$199.00 per month
Advanced SEO Testing tools
Optimize 60+ content pieces a month
8x the keyword data vs Starter
Track up to 25 sites' performance
Crawl 500,000+ pages per site
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